The ‘resolutionary’ screen is clearly (no pun intended) the main selling point in the new iPad. Contrary to common-sense, I feel this new resolution is a curse to all those early adopters that are already swiping away at their new iPads (after having wiped the drool off the screen).
Today, Mashable highlights the fact that ‘magazines look terrible on the new iPad′s high-resolution display’. The current exception seems to be Vogue, which had already optimised its edition to take full advantage of the retina display in the apple of Apple’s eye. However, this came at a ‘price’, as this edition now occupies 408MB of the iPad’s flash memory, up from the 280MB needed for the other iPad versions.
This means that we are getting the same content as before (albeit at an eye-candy level of clarity), but at the cost of sacrificing an additional 46% of the flash memory of our device. Why then would you buy the new iPad if you are limited to a maximum storage of 64GB? How many optimised applications, games or magazines will you be able to fit in your new tablet? Would Steve Jobs have gone ahead with a new product knowing that it is not the best it can be, by matching a bump up in screen resolution with proportionate amount of adequate memory storage? Is it really fair to assume that each time you double your iPad’s capacity, the real cost of the flash memory costs goes up by £80 each time?
The half-promise of a content El Dorado
These questions have obviously not stopped this new toy from becoming a wildly popular cash-cow for Cupertino’s consumer darlings. Yet in bowing to the pressures of having to lead the tablet market, Apple is selling a product that half fulfils a promise. Consumers have bought a ticket to the El Dorado, but they’ve been made to wait at the outskirts of the city, despite being able to see the bright lights and excitement it has to offer. And they’re having to put up with a lot of heat to be able to be there.
Yes you can already see high-definition content on your new iPad, but you can’t store it for long if you want your next fix of new content. Yes, your new games and applications can be ‘resolutionary’-ready, but you’ll have to get rid of other apps, photos or videos to be able to keep using or playing them. Yes, you can keep your ‘un-optimised’ content, but it will look underwhelming on your fantastic screen.
The curse of the new iPad is its greatest asset. To experience the true benefits of this display, consumers will have to wait until the flash memory on the iPad matches those of ultrabooks or the Macbook Air. This may not be too far down the line, since Toshiba already features high capacities at the top-end of their Solid State Drive product family. Only when we have NAND flash memories upwards of 128GB will the iPad finally fulfill its potential of a post-PC device. By then, though, we will already be talking about the new ‘new iPad’, and I suspect it will take at least another year to get there.